Zid
Transforming e-commerce data into actionable insights for 14,000+ merchants across MENA region.
Mohammed Bahamdain
CTO
Enhancing merchant decision-making through intelligent analytics
Qubit partnered with Zid to revolutionize how e-commerce merchants understand their business performance. By developing an AI-powered analytics engine that processes millions of transactions daily, we created a platform that transforms complex data into clear, actionable insights delivered through WhatsApp and other preferred channels. The result was a 95% accuracy in anomaly detection and a 20% improvement in merchant decision-making speed.
Scaling securely with integrated solutions
Zid Insights introduced a comprehensive analytics ecosystem, connecting merchant stores with advanced AI algorithms and real-time reporting capabilities. This gave merchants immediate visibility into revenue patterns, customer behavior, and market opportunities while ensuring that insights remained relevant and culturally contextualized for the MENA market.
Key capabilities delivered:
Smart anomaly detection that identifies revenue opportunities and operational inefficiencies in real-time
Natural language insights delivered via WhatsApp in Arabic and English, making complex data accessible to all merchant tiers
Predictive analytics for inventory optimization and demand forecasting during peak seasons
Competitive intelligence that helps merchants understand their market position and growth opportunities
Building a specialized platform to support e-commerce innovation
We helped Zid develop cutting-edge capabilities in critical areas such as customer behavior analysis, revenue optimization, and market intelligence. These features enabled Zid to:
Reduce time-to-insight from days to minutes through automated analysis
Increase merchant retention by 40% through actionable recommendations
Support tiered growth from small businesses to enterprise merchants
Process 1M+ transactions daily with 99.9% uptime
This combination of advanced analytics and user-friendly delivery positioned Zid as the leading e-commerce intelligence provider in the MENA region.
Business Impact:
38% average revenue growth for active merchants within 3 months
85% daily engagement rate with insights and recommendations
500+ merchants actively optimizing their businesses through the platform
Projected 18M SAR ARR by Year 3 with sustainable unit economics
Strategic Value:
The Zid Insights platform demonstrates how sophisticated AI and analytics can be made accessible to merchants of all sizes. By focusing on practical, actionable intelligence rather than complex dashboards, we helped democratize data-driven decision making across the entire e-commerce ecosystem. This approach not only drives individual merchant success but strengthens the overall digital economy in the region.
